tag:blogger.com,1999:blog-38181460.post8630143928854473173..comments2024-03-05T13:01:41.085+00:00Comments on Marketing-Works!: What's your point of reference?Johnhttp://www.blogger.com/profile/05256426983065533545noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-38181460.post-88578979534378798982007-10-01T14:22:00.000+01:002007-10-01T14:22:00.000+01:00You are so right about the "relativity" aspect. It...You are so right about the "relativity" aspect. It brings to mind the title of a recent webinar a marketing publication over here was pushing recently. I'm not going to remember the exact title, but the part that caught my attention was "earn up to 31% ROI with...." where the "with" was whatever approach or technology they were pushing that day. <BR/><BR/>My first reaction was: Where did they come up with THAT number? The answer, of course, was that the guy giving the webinar achieved a 31% return on a campaign using whatever approach or technology. <BR/><BR/>And, apparently, everyone else in the world can to, because he did. But what if my campaign requires 10 times the investment? Will it still be "up to 31%"? (Well, yes, because 0% is "up to 31%). But if my campaign is smaller, might I not achieve a higher return?<BR/><BR/>You don't have to stay up for 36 hours to lose your perspective on ROI calculations.Anonymousnoreply@blogger.com