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I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
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2007
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July
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- Microsoft patents obvious idea
- One line of marketing wisdom
- Great presentation - The Brand Gap
- Tag cloud for this blog
- Harry Potter - has retail marketing gone mad?
- Top economist signs for Google
- Why call yourselves marketingQED?
- Update on modelQED
- New Heros - Zoho
- Poll added
- Quote of the week "At least CMOs don't do harm"
- RANT - what dese "Unlimited" mean to you
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July
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