Software brands (and I know that Apple isn't really the software brand) are rarely loved. However why do creatives all love their Apple systems. They still crash sometimes and there's only one mouse button....
Irrespective, I would love one.
I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
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