Great new commercial focusing on Awareness

I often find myself telling people that running a commercial JUST to generate awareness is a waste of time - the commercial needs to alter behaviour as well. I'll make an exception for the great new commercial from Transport for London. This is the first commercial I remember seeing which was designed for the time-shifting generation. Viewing it on a broadcast system without the ability to rewind the broadcast just wouldn't have been the same.

Enjoy

What I forgot about Google's targeted media

I listed 9 interested parties who will stand to win or loose if Google controls media placement across more than just the internet. However I forgot the general public – you and I in our real lives.Will we benefit from more targeted advertising?

The answer to this question depends on your viewpoint on the benefits of advertising I guess. I used to take a snotty attitude to advertising wondering what social benefits advertising offers. Now that I’m a little older and wiser, I understand that it’s advertising that pays for interesting content, it’s advertising (marketing) that drives innovation and it’s advertising that let’s me know that there are alternative opportunities out there. Whether the adverts be for jobx, bank accounts or cars, ultimately we all benefit – even if we don’t appreciate it. On the assumption that Google will improve the relevant of adverts I see, I can only suggest that it’s going to be a good thing if they take over more and more media placement.