One line of marketing wisdom

I received an e-mail last week asking me to a blog by Matt McDonald at Penn State. Matt was after a one line quote of "all the marketing genius you can cram into one line".

See http://www.mattjmcd.com/2007/07/one-line-marketing-wisdom/

What a great idea! This is surely one of the great things that can be achieved in a blog but wouldn't happen anywhere else.

Anyway my quote went in and having seen the other wisdom out there, I can only say that maybe I'm not as wise some of the guru's who submitted ideas. However it was an honour to be asked so please take a look for yourselves. Why not submit your own quote?

last.fm

Today was a great one for the people over at Last.fm - CBS purchased them and I signed up! There's even a widget connected to my blog now (click to enjoy some music "like" that produced by Blur).

It's an amazing service which shows just how far the web has come in the past 10 years. I remember signing up to a similar service seven years ago when Napster was still the real thing! However all sorts of issues meant that the previous service failed (no way to make money and not enough bandwidth).

In a way, i get last.fm more than myspace. By that I mean that I can see a way where it can become both a social AND a commercial success. I guess only time will tell.

New launch from Prophet

The good people at Prophet have launched a new blog called BackPocket which is aiming to collate marketing news and views from across the industry. I’ve had a look round and there’s some strong material here. The “factoids” section is especially useful for getting quotes and stats for presentations – as always the rule is check these out for yourself - at least make sure you name your source if using in a presentation.

http://backpocket.prophet.com/

Since there is too much information out there right now, it's nice when somebody takes the time to distill it for you.