Common Afflictions that Marketers Suffer From

Ron Shevlin has detected some common afflictions that marketers suffer from. I loved the column he wrote and added some suggestions then I decided that this actually needed to be made into a presentation so I made one. Please let us know of more afflictions and their cures if known and I'll add them to the list.

See here for Ron's original post: http://marketingroi.wordpress.com/2007/08/07/common-marketing-afflictions/

Thanks,

John

Great presentation - The Brand Gap

May people will have seen the attached presentation called "The Brand Gap". For those that haven't, take a look. There are some great points here about what makes a great brand and how might you help achieve this for your organisation. I love this deck...