The common perception is that new media is driving out old. Given the current recession, many DM and digital agencies are hoping this is going to be the case. However market forces are at work....
Traditional media is going cheap or at least cheaper. It's also getting it's act together re accountability.
An interesting battle awaits...
Showing posts with label traditional media. Show all posts
Showing posts with label traditional media. Show all posts
Friday, July 18, 2008
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