Three times this week, Precision Marketing magazine has sent me an identical piece of Direct Mail offering me a reduced rate subscription package. Three identical mailings.
As my wife rightly pointed out that this lacks Precision!
I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
1 comment:
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