Three times this week, Precision Marketing magazine has sent me an identical piece of Direct Mail offering me a reduced rate subscription package. Three identical mailings.
As my wife rightly pointed out that this lacks Precision!
I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
Three times this week, Precision Marketing magazine has sent me an identical piece of Direct Mail offering me a reduced rate subscription package. Three identical mailings.
As my wife rightly pointed out that this lacks Precision!