Wednesday, March 12, 2008

Viewing the previous post - YouTube clip now removed

FYI - The youtube link I posted yesterday for the "do the test" campaign has been pulled because for copyright reasons - click on the vid.

Much to my joy, this commercial is also getting a lot of comment on Scamp so I must be onto something - see

You can still find the video here:

Update - new YouTube clip now added - It would appear that you can't keep a good thing down.

Tuesday, March 11, 2008

Great new commercial focusing on Awareness

I often find myself telling people that running a commercial JUST to generate awareness is a waste of time - the commercial needs to alter behaviour as well. I'll make an exception for the great new commercial from Transport for London. This is the first commercial I remember seeing which was designed for the time-shifting generation. Viewing it on a broadcast system without the ability to rewind the broadcast just wouldn't have been the same.