Thursday, July 24, 2008

25 Pieces of Data for You to Review

John Billett is writing a fantastic series of articles currently called “25 Things we know about what we don't know about Marketing Effectiveness”. This is one of the most concise series of its type that I’ve had the pleasure to read. I suggest you take a look at this since John has essentially covered all the great myths about effectiveness in one simple to digest framework. He’s now up to number 18 so let’s see what the next 7 installments bring.


It may not be the catchiest title but it’s certainly worth reading.

Friday, July 18, 2008

New Media driving out Old?

The common perception is that new media is driving out old. Given the current recession, many DM and digital agencies are hoping this is going to be the case. However market forces are at work....

Traditional media is going cheap or at least cheaper. It's also getting it's act together re accountability.

An interesting battle awaits...