"Creative comes out on top with analytics close behind when the room was asked In the future, which agency will be worth most to marketing?
- Creative agency - 33%
- Marketing analytics consultant - 30%
- Media agency - 20%
- Direct/CRM agency - 17%
I'm not sure of the reason for the question, the science or even the audience but it's an interesting bit of thinking. Where does this put the creative analyst? Maybe the guys who have been valuing Mobile media, Enron stock and Facebook bids are more valuable that we thought.