Wednesday, January 23, 2008

Google and Publicis in Love

According to Adage, Publicis and Google are launching an exchange programme (see

The article states that:
"Publicis Chairman-CEO Maurice Levy invited a small group of journalists to lunch today at his Paris headquarters on the Champs-Elysees and surprised them with the appearance of Google CEO Eric Schmidt. He and Mr. Schmidt also sent an e-mail to the staffs of both companies today that describes plans for joint 'initiatives related to accelerating the ability of technology to make advertising more effective.'"

This is interesting because it's not WPP or Omnicom that Google are teaming with. The fact that Google need more advertising savy knowledge is not news but the fact that they teamed with Publicis is coup for the Paris based organisation.

Getting into bed with Google is a double edged sword but one agency group had to do it and it's publicis. Let's see what happens next.

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