Way Off Topic - don't sync your RSS feeds with Microsoft Outlook

Just a quick FYI – unless you have a great reason to do so, don’t sync your RSS feeds between Outlook 2007 and Explorer. Outlook maintains all your RSS history which can stack up over time – at least Explorer doesn’t do this.

Great Ad but Did it Sell?

I always thought this was a very underrated advert. However given that it's never won any awards that I'm aware of nor is it well known, I can only presume I'm missing something.

Did it sell any product? No idea. What I do know is that Alan Sugar hasn't got a clue either. On room 101 this week, he suggested that both the Honda Cog and launch adverts for Orange were both worthless since they can't have sold any product. I can't comment about the Honda ad (although I have a stong belief that it did very well) but I can be certain that the launch ads for Orange were vastly more successful that the traditional positioning employed by One2One (now T-mobile in the UK). For more on this, check out Simply Better by Patrick Barwise.

I think Alan Sugar may have misunderstood the nature of building a brand or he's being deliberately obtuse about the whole thing. More on this another time...

Some Thoughts on Software Brands

Just an observation that occurred to me earlier

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Software brands (and I know that Apple isn't really the software brand) are rarely loved. However why do creatives all love their Apple systems. They still crash sometimes and there's only one mouse button....

Irrespective, I would love one.