Having said this, there were some highlights which made attendance worthwhile for me:
- the Google University - a good introduction to Google Adwords which was well received by all present. The funny aspect of the presentation was watching tech specialists struggling to get a projector and laptop to work together which shows it happens to all sorts of organisations.
- the keynote speech on web 2.0 - i couldn't actually get into this so am taking a punt but the fact that almost everyone wanted to see this speech showed how important this new trend is for the industry.
- a company new to me called Apteco and their FastStats product which had some interesting graphics to help cut through data clutter and what looks to be a solid offering with a good graphical interface.
Whilst i was initially disappointed that no exhibitor that i could find took a broader approach to what marketing means, i was also heartened to see how many people attended the event. Assuming all goes well with our new business, we shall endeavour to attend this event and show people another side of marketing.