I've been very lazy with the blog recently so apologies. We've been really busy getting ready for the official launch of modelQED - our new marketing mix analysis package. Watch this space for more details next wee!
In the meantime, for those interested in online analytics, can I draw your attention to Ron Shelvin's recent post: http://marketingroi.wordpress.com/2007/05/09/a-letter-to-web-analytics-from-the-ceo/
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I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
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