Thursday, May 17, 2007

More great advertising from ...Microsoft?

In recent months, I've noticed that Microsoft have been coming up with some great commercials - Office 2007 was one example.

Now there's a new one aimed at people like me - online advertisers. I thought you'd enjoy this one.

However - one question - does anyone have any ideas how Microsoft is going to solve the gap between consumers and advertisers through technology? My concern is that the commercial highlights the natural gap between any database marketer and real consumers. There's no substiute for actually listening and seeing how consumers actually interact with a product.

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