Today was a great one for the people over at Last.fm - CBS purchased them and I signed up! There's even a widget connected to my blog now (click to enjoy some music "like" that produced by Blur).
It's an amazing service which shows just how far the web has come in the past 10 years. I remember signing up to a similar service seven years ago when Napster was still the real thing! However all sorts of issues meant that the previous service failed (no way to make money and not enough bandwidth).
In a way, i get last.fm more than myspace. By that I mean that I can see a way where it can become both a social AND a commercial success. I guess only time will tell.
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I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works! This blog will highlight the best detective work which shows when marketing works and when it doesn’t. Please e-mail me with comments as well as articles which you would like posting.
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