The NYTimes has published a branding report on Walmart which was prepared by their agency GSD&M. There's going to be a lot of chatter about this online the gist of it is that the Brand Reputation may be failing or at least the "Pride" in the brand needs reinventing.
See Brand Autopsy for further comments on this (http://www.typepad.com/t/trackback/11572/18918300).
Report available here - http://graphics8.nytimes.com/packages/pdf/business/20070530_WALMART.pdf
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