Tuesday, July 10, 2007

Quote of the week "At least CMOs don't do harm"

Adage are reporting that a forthcoming article in the Journal of Marketing research has reached the conclusion that it"...is important to note that CMOs do not have a negative impact on performance".

OK - slightly taken out of context. The gist of the research is suggesting that there is no conclusive proof that the presence of the CMO on the board of big organisations adds significantly to business performance - at least not on the tangible metrics such as sales or profitability.

The study won't be published until January so until then, you'll just have to read the Adage article. One word of caution - Adage uses the term "correlation" a lot in the article. Given that correlation could relate anything to anything else, read this one with care!

No comments: