Friday, July 20, 2007

Why call yourselves marketingQED?

I've been asked on a couple of occasions why we chose the name marketingQED for our business venture. For those that don't know, QED stands for "quod erat demonstrandum" - Latin for "which was to be demonstrated" or "which has been shown".

We are using the name to suggest that we can "prove" or "demonstrate" the effectiveness of marketing - a fairly bold claim but an achievable one.

Will we stick with the name until the end of time? I don't know. There's much more to business success that a good name. Given that many people have questioned me about the name, I'd guess that there is less understanding of the term QED than I thought. Therefore we may need to change the name at another stage.

Anyway what has this got to do with marketing effectiveness? The answer is that it very little except that we're listening (a good tactic if you want to be successful they say). A brand isn't a funky name (or a poor one come to that) but it does add to first impressions. To be effective at marketing, you've got to be prepared to change horse mid-race if that's what your judgement is telling you. At this point, we're going well but only into the first bend......

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