Friday, July 20, 2007

Update on modelQED

Just a quick update to let you know how modelQED has been received in the marketplace.

We're really excited by the reaction we've had to the modelQED application that we just released onto the market (click here for details). When we demo the product, people instinctively "get" it and that's a great feeling. Two comments particular stand out for me:

1) "It's a Ronseal job" - this comment was made by the head of a major UK consultancy who understood that we're not trying to reinvent the wheel by making an uber-complex analytical tool. We're pragmatists and we try to be honest in our conversations with clients. Hopefully this is paying off. (FYI - Ronseal is a UK brand of consumer decorating materials famed for it's advertising tag line of "It does exactly what it says on the tin)

2) "It's amazingly beautiful" - a verbatim comment (honestly) from the head of a US agency who felt that our product was both easy to use and intuitive. This felt great because we've really tried to make our product easy to understand for an analyst. Try using standard SAS or SPSS charts to present information and you'll understand why we spent lot's of effort on "look & feel". It's not that they can't make great charts that tell a story but it takes a lot of effort.

We've still got things to improve and we're not being complacent. However it's our baby and we're proud. If you haven't seen the product and want a trial, go to our website and request one. No obligations. That way you can judge the above comments for yourself!

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